About Beauty Fetish

slomax2Sandye Lomax is a name that is well respected in the world of beauty, entertainment and fashion.

As a professional Makeup Artist, Certified Eyelash Extension Expert & Educator as well as licensed Hairstylist, Sandye has spent over a decade honing her skills, working diligently and consistently taking courses to perfect her crafts. Sandye, named by JET magazine as celebrity Lashologist to the elite says there is nothing greater than enjoying what you do for a living. Sandye has worked with many celebrities, TV and radio personalities to say the least. She thoroughly enjoys working with her supportive network of repeat clientele which includes cancer survivors, news anchors, executives, educators and the everyday person that simply wants to enhance their beauty.

Sandye began her career in the entertainment industry as a teen model while working for The State of Maryland for 15 years. Sandye had her ah’ha moment while enhancing her grandmother’s beauty as she battled cancer. “I remember how it made her feel alive in-spite of… That’s when I finally figured out how to combine both passions of being a Disability Speciality and creative artist into one!” For years, she traveled the globe quite literally headlining in international hair and fashion shows. A professional runway and print model for well known brands such as Paul Mitchell, b michael and Dark & Lovely. “The experience of being on both sides of the fence has been a fun blessing!” Sandye is a highly creative person who loves staying in the lane of fashion, art and enhancing beauty.

As Founder & CEO of Beauty Fetish, LLC, it’s Sandye Lomax’s mission to use her gift of enhancing the external beauty that we all possess and to spread her mantra to the world…”True Beauty Starts From Within!”

“There’s Beauty In  Blink!”   eye.2png